Social Media Graphics
Social media graphics and visual content for marketing campaigns across TikTok, Facebook, and Instagram. Scroll-stopping visuals that maintain brand consistency across every platform.
Marketing clients
Social Media Designer
Ongoing (8 months)
Solo, 1 content strategist
Platform Strategy
Analyzed engagement patterns across TikTok, Facebook, and Instagram. Designed platform-native formats: vertical for TikTok/Reels, square for Facebook feeds, and vertical stories with safe-zone overlays.
Template System
Built a template library with 40+ reusable layouts: quote cards, product spotlights, event announcements, and carousel stories. Each template uses brand variables for colors and fonts, enabling fast content production.
Content Production
Produced 200+ graphics over 8 months. Maintained brand consistency through a shared style guide while varying compositions to prevent feed fatigue. A/B tested 5 headline layouts to optimize click-through rates.
Performance Analysis
Tracked engagement per design style. Found that bold typography on solid backgrounds outperformed image-heavy graphics by 35% on Facebook, while TikTok favored high-contrast text overlays on video stills.
Brand Consistency at Scale
Producing 20+ graphics per week risks visual drift. Solved with a Figma library of brand-locked components and a weekly design review to catch deviations from the style guide.
Platform Spec Changes
Social platforms frequently update image dimensions. Built templates with auto-layout in Figma that adapt to new specs without manual resizing, reducing production time by 60%.
200+
Graphics Produced
40+
Templates Built
3
Platforms Covered
+35%
Engagement Lift