Product Packaging Design
Packaging design for local products, from concept to print-ready files. Box structures, label design, and unboxing experiences that make products stand out on the shelf and in the feed.
Local product brands
Packaging Designer
4 weeks per product
Solo, 1 print coordinator
Product Research
Studied each product's retail context: shelf placement, competitor packaging, target customer, and price point. Identified the '3-second test' as the key metric: can a shopper understand the product in 3 seconds?
Structural Design
Designed box structures in Illustrator with dieline templates. Considered shelf efficiency, stacking stability, and material costs. Created 3D mockups to validate structural integrity before print.
Visual Design
Designed front-of-pack visuals that communicate product category, brand name, and key differentiator. Used bold typography for shelf visibility and ingredient transparency for trust-building.
Print Production
Prepared print-ready files with proper bleed, CMYK conversion, spot colors for brand elements, and varnish/foil specifications. Managed proofing with the print shop and approved final color matches.
Shelf Standout
Local products compete with imported brands on crowded shelves. Used distinctive color blocking and oversized typography to create visual disruption in the product category.
Unboxing Experience
Designed interior printing and tissue paper wraps to create a shareable unboxing moment. This turned customers into organic social media promoters, especially on Instagram and TikTok.
8
Products Packaged
3s
Shelf Visibility Test
5,000+
Print Runs
+50%
Social Mentions