Restaurant Brand Social Kit
A social media visual kit for a Cambodian restaurant chain. Menu highlights, daily specials, and customer testimonial graphics with a warm, appetite-driving aesthetic across Facebook and Instagram.
Local restaurant chain
Social Media Designer
2 weeks
Solo
Visual Direction
Established a warm, editorial food-photography style: natural light, shallow depth of field, and charcoal backgrounds to make dishes pop. Selected a serif display face for menu names and a clean sans for prices and details.
Template Library
Built 8 Canva templates the restaurant's marketing team can edit themselves: daily special, new menu item, customer review, behind-the-scenes, and holiday greeting. Each template locks brand colors and fonts while allowing photo and text swaps.
Photography Direction
Shot 30+ dish photos following the style guide. Created a shot list template the restaurant can use for future shoots, ensuring new content stays consistent with the established aesthetic.
Team Handoff
Trained the restaurant's marketing staff on using the Canva templates. Recorded a 10-minute walkthrough video and created a one-page brand guide for social posts.
Self-Service Sustainability
The restaurant needed to post daily without a designer. Solved with Canva templates that lock brand elements but allow easy photo and text edits, plus a recorded training session for new staff.
Appetite Appeal
Food photography on social needs to trigger craving in under 1 second. Used warm color grading, steam effects, and close-up compositions to maximize scroll-stopping appeal.
8
Templates Delivered
30+
Dish Photos Shot
Daily
Posting Frequency
+45%
Follower Growth