Brand Identity Systems
Full brand identity systems for companies building from scratch. Logo, color, typography, voice, and application guidelines delivered as a cohesive system that scales across every touchpoint.
Startups & small businesses
Brand Designer
6-8 weeks per brand
Solo
Brand Workshop
Facilitated a 2-hour workshop with founders to define brand pillars, target audience, competitive landscape, and personality traits. Output: a brand brief that guides all visual decisions.
Visual Exploration
Explored 3 distinct visual directions, each with a logo concept, color palette, and typography pairing. Presented mood boards and application mockups to help founders visualize the brand in real contexts.
System Design
Refined the selected direction into a complete system: primary and secondary logos, color palette with usage ratios, typography scale, iconography style, photography direction, and graphic motifs.
Guidelines & Handoff
Delivered a 30+ page brand book with usage rules, application examples across digital and print, and editable source files. Included a Figma component library for digital teams.
Founder Alignment
Founders often have conflicting visions. Used structured workshops with voting exercises to surface disagreements early and align on direction before visual work begins.
Budget-Appropriate Scope
Startups need complete systems but can't afford agency pricing. Designed a modular deliverable package: core identity (logo, color, type) as phase 1, full guidelines and applications as phase 2.
10+
Brands Delivered
30
Avg. Brand Book Pages
2
Workshop Hours
15+
Touchpoints per Brand