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Print Design2024

Event Poster Series

A series of event posters and promotional materials for local events in Phnom Penh. From music festivals to tech meetups, each poster captures the event's energy while maintaining print production quality.

Event Poster Series
Client

Events & promotions

Role

Graphic Designer

Duration

Ongoing (6 months)

Team

Solo

Process4 phases
01

Event Briefing

For each event, met with organizers to understand the audience, venue, and vibe. Created mood boards referencing relevant visual subcultures: electronic music, startup tech, traditional arts, and food festivals.

02

Concept Development

Explored 3-5 concepts per event, ranging from typographic to illustrative approaches. Selected directions that balanced event energy with brand legibility at distance.

03

Production Design

Designed final posters in Illustrator with proper bleed, CMYK color management, and font outlining for print. Created social media adaptations for each poster: Instagram square, story format, and Facebook cover.

04

Print Coordination

Worked with 2 local print shops to ensure color accuracy and material quality. Managed proofing rounds and delivered print-ready files with cut marks and bleed guides.

Challenges & Solutions

Budget Constraints

Most events had limited print budgets. Designed cost-effective solutions: 2-color prints, standard paper sizes, and digital-first adaptations that reduced print quantity needs.

Quick Turnarounds

Event posters often needed 48-hour delivery. Built a modular template system with swappable imagery, typography, and color schemes that allowed same-day production for urgent requests.

Outcomes

20+

Posters Designed

15

Events Covered

3 days

Avg. Turnaround

2,000+

Print Runs

Deliverables
Event PostersFlyersSocial GraphicsPrint Files
Tags
PosterPrintEvents
Skills & Tools
PhotoshopIllustratorLayoutTypographyPrint ProductionColor Management